Our warranty policy is clear but requires some clarification on the term ‘Normal riding.’ It was a damage limitation phrase derived by the powers-that-be in the legal departments regarding appropriate usage. Mountain bikes, in particular, fall foul to this when it comes to warranty claims. We know this because on occasion we have repaired BB’s which have collapsed only to get them back a week later. We then find out (via the grapevine) the the owner likes jumping off cliffs and the frame takes an ‘abnormal’ impact. ‘Normal riding’ would be trails and dirt roads or downhill courses but not stunt work. This is tricky to police so where do you stand when your bike breaks? It is really simple if your warranty is denied: Tell us that you are a cliff jumper and that it failed while you were jumping out of a plane over Blyde River Canyon. It is ok really! We will be sure to ‘beef up’ the repair so it can handle future knocks of this kind. I joke but you get the idea. You should never have to hide what you choose to do on your mountain bike. We will shore up any deficiencies there many be within reason, to ensure we don’t see you again. However don’t be surprised that an owner lifetime warranty is limited to certain repairs so do ask when you make enquiries. Happy riding.